The only way they can get new customers through the door is by promoting their businesses within the immediate area. We know that Google’s local SEO platform is extensive. It offers up the critical information users need to find the best local businesses to satisfy their needs (Lincoln SEO). Local searches bring back the regular search bar, as well as map search and full navigation integration.
The results are pretty similar for Bing, too! Compared with traditional marketing tactics, local SEO provides increased functionality AND visibility. Every one of the many local search users can find directions or make calls instantly from their mobile devices. Hello, conversions! The goal is to make sure that it’s your business at the top of that list.
Meals out are something people do on a whim or when visiting a new place (Lincoln SEO). Potential customers want something quick, accessible, and that reflects their taste. All the information they need and more can be provided in Google’s handy search results box, provided that your business details are there for the search engine to display! Now let’s get into the practical part: understanding what you need to do in order to optimise your website for Local SEO (Lincoln SEO).
Now, what about Local SEO? Google’s algorithm appears to have god-like abilities to tease out local intent from seemingly unrelated queries - Lincoln SEO. But even so, you’ll only benefit if you choose to focus on keywords directly related to the kinds of searches people use when looking for services nearby. There are some super quick ways of researching the most relevant local SEO keywords for your business.
Simply type the first part of your keyword into Google search and eye-ball the autocomplete suggestions. Below, we’ve categorised keywords based around 4 fundamental areas of local SEO: Let’s say a user is looking for a doner kebab take-out on a Friday night and wants to know more information about the opening times of a local shop.
These answers are drawn from Google My Business and are supported by the same opening hours being posted across the internet through local citations and other references. If a customer is directly searching for your business and they aren’t able to find the answer, they’ll likely go somewhere else. Local users may also want to call up ABC Barbeque to order their food by phone.
Google will then display the number they need to call in an answer box and/or knowledge panel, as before. If the search engine can’t find a definitive number, it will provide the map business box with 3 options. ABC Barbeque would appear with its various locations or competitors. This is what you want to avoid.
Even users who were worried about security now have their location or GPS settings enabled on their mobile devices. Thanks to the introduction of GDPR. These 4 letters may strike fear into the hearts of most marketers, but many users now feel more confident in the assumption that their data is secure.
Whilst, it allows marketers to reach potential customers during those small moments when their purchase intent is at its peak! Some users will do location-related searches, like “mechanic near me”. As a local business, the “near me” part should form part of your local SEO strategy. Other related examples include “close by”, “in my area” and “within a mile”.
We’ll show you how to optimise Google My Business a little later on. You should also add schema markup to each page on your website that includes NAP data. Schema markup is particularly useful to users as it fills gaps and adds real time information, such as holiday and weekend opening hours.
Your local SEO checklist should also include building a list of keywords that relate to the locations in which you operate. These are called SILs. SILs are possibly the most obvious keywords for you to choose to target. Simply make a list of all the products or services you offer, alongside the locations where you offer them and you’re sorted! Here are some examples: Kebab shop in Leeds Plumber in Sheffield Surgery in Llanfairpwllgwyngyll If you’re located in a small town and you realise that the search volumes for the location you’re in are relatively low, try searching for keywords related to the closest major town or city.
Tools such as Google’s Keyword Planner and SEMrush can provide you plenty of guidance. In addition, this Bulk Keyword Generator is incredibly helpful to play around with. You should also peek at your competitor’s efforts and don’t be afraid to target keywords and phrases that are working for them. How, you ask? Copy and paste one of their web URLs into the Google Keyword Planner and viola, you see the words that connect to the competition.